ASTUTE - Specialist Project and Programme Management

Privacy Policy

Last Updated: 17th September 2024

At Astute Business Thinking Ltd, we are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This GDPR & Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website (https://astutebusinessthinking.com) or engage with our services.

1. Who We Are

Astute Business Thinking Ltd is a business consultancy based in the UK. We are the data controller responsible for the personal data collected through this website or any other means related to our services. For any data privacy concerns, you can contact us via the details provided below:

2. What Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity Information: Name, job title, company name, and other identifiers.
  • Contact Information: Email address, phone number, and postal address.
  • Technical Information: IP address, browser type, device information, and other usage data collected when you visit our website.
  • Marketing and Communication Preferences: Your preferences for receiving communications from us.
  • Other Information: Any other information you voluntarily provide when filling out forms, subscribing to newsletters, or interacting with us.

3. How We Collect Your Data

We collect personal data through the following methods:

  • Direct Interactions: When you fill in forms on our website, contact us via email, phone, or post, or engage with us at events.
  • Automated Technologies: We automatically collect certain technical information when you interact with our website through the use of cookies and similar technologies. Please refer to our Cookie Policy for more details.
  • Third Parties: We may receive data from third-party service providers such as analytics providers or social media platforms when you interact with our content.

4. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To Provide Services: Processing your inquiries, fulfilling requests, and delivering business consultancy services.
  • To Communicate with You: Sending you updates, newsletters, marketing communications, and responding to your inquiries.
  • To Improve Our Website: Analysing data to enhance user experience, improve our content, and ensure security and performance.
  • To Comply with Legal Obligations: Ensuring we comply with regulatory requirements, including tax laws, employment regulations, and GDPR.

We will only process your personal data when we have a lawful basis to do so, such as your consent, fulfilling a contract with you, complying with legal obligations, or legitimate interests (e.g., improving our services).

5. Your Data Protection Rights

Under GDPR, you have the following rights in relation to your personal data:

  • Right to Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete data.
  • Right to Erasure: You have the right to request the deletion of your personal data, subject to legal and contractual obligations.
  • Right to Restrict Processing: You can request that we limit the processing of your personal data.
  • Right to Object: You have the right to object to the processing of your personal data for marketing purposes or on grounds relating to your particular situation.
  • Right to Data Portability: You have the right to request that we transfer your data to another organisation, where technically feasible.

If you wish to exercise any of these rights, please contact us at hello@astutebusinessthinking.com. We aim to respond to all legitimate requests within one month.

6. How We Protect Your Data

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, loss, alteration, or destruction. These measures include secure servers, encryption, and access control.

However, please note that while we strive to protect your data, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we take every precaution to minimise risk.

7. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer require your data, we will securely delete or anonymise it.

8. Third-Party Data Sharing

We may share your personal data with trusted third parties, including:

  • Service Providers: Who assist us in operating our website, providing services, or conducting our business (e.g., IT services, payment processors).
  • Regulatory Authorities: To comply with legal obligations or in response to lawful requests from government agencies or courts.

We will ensure that any third-party providers we use adhere to strict data protection standards and that your data is only used for the purposes outlined in this policy.

9. International Data Transfers

In certain circumstances, we may transfer your personal data to countries outside the European Economic Area (EEA). If we do so, we will ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, such as standard contractual clauses approved by the European Commission.

10. Marketing Communications

If you have opted in to receive marketing communications from us, we may use your personal data to send you updates, newsletters, and promotional information about our services. You can opt out of receiving these communications at any time by following the “unsubscribe” link in our emails or by contacting us directly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our data processing practices. Any updates will be posted on this page, and the “Effective Date” will be updated accordingly. We encourage you to review this policy regularly to stay informed of any changes.

12. Contact Information

If you have any questions, concerns, or complaints about this GDPR & Privacy Policy or how we handle your personal data, please contact us:

We are committed to resolving any complaints and ensuring your data is processed lawfully and transparently.